I help media and technology companies grow audiences and new lines of business. 15+ years leading programming and content strategies for Twitch, Sony, Roku, Snap, Warner and Discovery, with a passion for building the future of entertainment designed around viewers.
- Twitch
- Roku
- Amazon
- Sony
- Meta
- Snap
- YouTube
- HBO Max
- TikTok
- Discovery
What I Do
Helping media and technology companies grow audiences, revenue, and new lines of business through content, products, and creator ecosystems.
Content Strategy & Programming
Content strategies, discovery products and editorial systems shaped by audience insight, business goals, and the realities of how people discover and watch.
Creator & Platform Growth
Growth strategies for creators and platforms, from identifying breakout categories and investment opportunities to building programs that expand audiences and help emerging areas scale.
Formats, Innovation & Executive Producing
Live, interactive, and emerging-format content built with equal attention to creative ambition, product thinking, and execution. Proven end-to-end production leadership from development through delivery for major streamers.
Focus Areas
The areas I specialize in, think about and get hired to lead
Content Programming
What I've spent most of my career doing inside Twitch and adjacent streamers: connecting viewers with content they love
Creator Economy Strategy
Most of my recent work helps streaming platforms find growth with emerging creators
Live Streaming
Most of the industry is programming live with the wrong viewer in mind. Here's why that happens, how I think about the problem space and some ideas for where we go from here.
Work
Projects across streaming, big tech, and the creator economy.
Roklue – Producing Interactive Living Room Content Experiences Embedded in Streaming Software
Roklue is an interactive game built directly into the Roku operating system. It launched in March 2026 with an Awards Season edition and reached roughly 90…
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Thursday Night Football on Twitch – Programming Streaming Live Sports For Audience Growth & Ratings
As Head of Programming at Twitch, I led the Thursday Night Football program on Twitch. Thursday Night Football is a $1B per-year commitment by Amazon and…
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Scaled Creator Education & Building Playbooks: Global Enablement for Platforms and Media Brands
Education isn’t just part of my work with entertainment and media companies; it’s a long-standing personal passion. I’ve taught at universities and founded a…
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Last Night’s Late Night – High-Speed Curation & Editorial Judgement
>1,000 minutes of content whittled down to the best 6 minutes in only a few hours. Last Night’s Late Night was a recap of late night that I developed and…
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Thanks A Million – Premium Vertical Series Development & Partnering with Celebrities
I developed and Co-Executive Produced Thanks A Million, a star-studded unscripted social experiment where celebrities surprise someone important to them with…
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A Creator Original Based on Google Earth for YouTube
I developed and co-executive produced Pin Drop, a YouTube Original based around science creator and communicator, Veritasium. Google Earth is an interactive…
Read MorePublished bylines for top publications in print and online
Tech Reviews & Social Engineering
Technology News
Lifestyle & Profiles
Productivity How-tosRecent Writing
All PostsInside media organizations, one of the most contested browse surfaces on a homepage or streaming app is the “hero” section. That’s the big…
How do you get cross-functional buy-in? It’s hard and ambiguous. People on my teams over the years often come trying to get advice on…
Want to make a hit on streaming? Release it in theaters instead. The New York Times just release this piece A Hollywood Twist: Streaming…
Media companies face some challenges but bundling is a solution—not a problem. I thought about this when reading this recent Deadline…
Let's Build What's Next
Available for consulting, advisory, and executive leadership in streaming, content strategy, and entertainment technology.
Get in Touch