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Where strategy meets storytelling.

Long-form essays on the strategy, programming, and creator-economy work behind cinematic streaming brands.

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What Is Content Programming? How Streaming Services Use Merchandising, Editorial Strategy and Personalization to Achieve Content-Market Fit

A field guide to the most misunderstood function in streaming — what programming actually is, how it splits across organizations, and how programmers connect viewers with content.

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Creator Economy Strategy for Streaming Platforms

How streamers can compete with YouTube by attacking the viewer jobs YouTube can't redesign around.

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Programming Live Streams: A Viewer-First Take on Live Sports & Events on VOD Platforms

Most of the industry is programming live with the wrong viewer in mind. Here's why that happens, how I think about the problem space and some ideas for where we go from here.

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Interactive Television Development and Showrunning: How to Produce Emerging Entertainment with Product Teams
Interactive TV is a new genre with its own grammar. The showrunner role for it doesn't exist in the standard org chart yet, so we keep inventing it.
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