Facebook’s Live Interactive Daily Game

Confetti was a game show where, finally, every viewer at home gets to be a contestant. It was a revolutionary interactive concept in the same category as HQ Trivia. People across the country could play the game synchronously, answer questions by tapping their phone and win real money if they survived all 12 questions. It was designed mobile-first, shot vertical and live streamed daily. We gave away more than $1M in prize money through the show.

In 2017, I developed and produced the show for Facebook as part of my VP role at B17, a Sony Company. The most challenging and interesting part of the show was how we merged video with product. We had to:

• Coordinate our production and development timeline with a product roadmap
• Solve syncing and latency disparities so that people playing across the country in different bandwidths share a perfectly seamless experience
• Build a bespoke dashboard into a teleprompter so that the host could understand exactly when countdowns began and answers could be released
• Work with compliance teams to enable everyday Facebook users to become money-winning “contestants,” who are typically vetted much different for IRL game shows

Overall, it required daily stand-ups with product teams, deep-dives with engineers and weeks of dogfooding the entire show end-to-end with an alpha product.

In addition to developing the show, I was responsible for the audience development and community strategy which increased retention and engagement using Facebook’s native community tools and partnerships with Business Insider and Badabun.