TikTok’s Top 40 Trends of 2020 in a Curated Global Livestream

I developed and produced TikTok’s New Year’s Eve Countdown, hosted by Brittany Broski and Lil Yachty in 2020. This was a groundbreaking project in many ways:

• Biggest single-day TikTok live stream reaching over 7 million viewers
• Streamed live, globally in nearly 100 countries, for 4 hours leading up to the NYE countdown
• TikTok’s first internally commissioned outside-production live stream, particularly at this scale
• Featured >300 individual creators in musical performances, interviews, sketches and countdown montages

Scaled curation of thousands of videos with cross-functional coordination

In order to yield the >300 creators who made the final cut we had to curate and reach out to nearly 1,000 — and we only had 6 weeks before the show aired. I hired a team of curators who collected and labeled video and creator candidates by theme and trend. As each were pitched and approved by creative teams, we slotted them for outreach via Strategic Partnerships which looped the conversations back to our team to negotiate and finalize agreements and delivery.