I’m starting my own magazine. Not.

Hooray! It’s my first official LA Times Tech Blog post! It’s about how I’m starting my own magazine. Or how I could if I wanted to.

And you thought starting a blog was easy…

Why start a blog when you can start a nice, glossy print magazine? Hewlett-Packard recently launched a new service called MagCloud, which flattens the entire magazine distribution process into one website. Give HP the content in PDF form and out comes a magazine. The cost: 20 cents per page. HP handles all the printing, mailing and subscription management. Users can set the subscription price for their rag (above the base price plus postage), leaving some room for profit if they choose. Gutenberg would be proud.

…Read the full story at the LA Times Technology blog