Strategy · Jun 29, 2026
Nobody Looks at Your Hero Section
Inside media organizations, one of the most contested browse surfaces on a homepage or streaming app is the “hero” section. That’s the big image banner at the top of a page. I…
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Writing
A working archive of essays and field notes on programming, creator strategy, and the business of streaming. Sorted by category below, or browse the full reverse-chronological archive.
Recent
Productivity · Nov 7, 2025
Getting Cross-Functional Buy-in By Making it Fun
How do you get cross-functional buy-in? It’s hard and ambiguous. People on my teams over the years often come trying to get advice on this: how do I get people to participate in…
ReadIndustry Commentary · Dec 18, 2024
NYT: Streaming Success Actually Relies on Theaters, Not Day-And-Date
Want to make a hit on streaming? Release it in theaters instead. The New York Times just release this piece A Hollywood Twist: Streaming Success Runs Through Theaters. From the…
ReadIndustry Commentary · Nov 24, 2024
3 Reasons Streaming Bundles are the Future — Not a Flawed Throwback to Cable
Media companies face some challenges but bundling is a solution—not a problem. I thought about this when reading this recent Deadline op-ed which argued that streaming bundles…
ReadIndustry Commentary · Nov 13, 2024
How Paranormal Activity Started a New Category in Horror
I recently resurrected an old presentation I gave at Twitch and shared a new version with students in Justin Winter‘s AI Producing class at LMU. This post is a recap! 15 years…
ReadParenting · Dec 7, 2023
That Thing Where Your Toddler Suddenly Wakes You Up All Night Again
Recently a coworker asked me about if I ever dealt with my 3-year-old waking up many times throughout the night. We did! And it made me realize that perhaps we weren’t the only…
ReadIndustry & Strategy
Strategy · Jun 29, 2026
Nobody Looks at Your Hero Section
Inside media organizations, one of the most contested browse surfaces on a homepage or streaming app is the…
ReadIndustry Commentary · Dec 18, 2024
NYT: Streaming Success Actually Relies on Theaters, Not Day-And-Date
Want to make a hit on streaming? Release it in theaters instead. The New York Times just release this piece…
ReadIndustry Commentary · Nov 24, 2024
3 Reasons Streaming Bundles are the Future — Not a Flawed Throwback to Cable
Media companies face some challenges but bundling is a solution—not a problem. I thought about this when…
ReadIndustry Commentary · Nov 13, 2024
How Paranormal Activity Started a New Category in Horror
I recently resurrected an old presentation I gave at Twitch and shared a new version with students in Justin…
ReadStrategy · Apr 29, 2023
Business and life strategies from a disclaimer tag
I bought this new rug for our family room and I love it. It came with this disclaimer slip which reminded me…
ReadIndustry Commentary · Sep 9, 2018
Apple’s Rumored Hardware & Content Bundle – Maybe Content is Just for Retention?
I’ve been thinking a lot about the rumor of Apple’s hardware and content subscription bundle. The idea —…
Read25 more in the archive.
Life, Fun & Craft
Productivity · Nov 7, 2025
Getting Cross-Functional Buy-in By Making it Fun
How do you get cross-functional buy-in? It’s hard and ambiguous. People on my teams over the years often…
ReadParenting · Dec 7, 2023
That Thing Where Your Toddler Suddenly Wakes You Up All Night Again
Recently a coworker asked me about if I ever dealt with my 3-year-old waking up many times throughout the…
ReadMagic · Dec 16, 2022
Things to know before we visit the Magic Castle
This is a short primer if you’re joining me at the Magic Castle! I give this spiel a lot and sometimes I…
ReadLifehacking · Jan 9, 2021
The Best Live Streaming App for Private Events and Social Distancing Broadcasts
This January, when I had my daughter baptized, I couldn’t invite any friends or family because of the…
ReadParenting · Jul 11, 2020
Avoid Back Pain While Bathing a Baby
Boy, I’m really into the parenting stuff lately! Didn’t mean for this to become a mommy blog, I just feel…
ReadParenting · Feb 2, 2020
How To Pick a Baby Monitor & Why Closed Circuit is Better Than a Wifi Security Camera
Boy, I’m really into the parenting stuff lately! Didn’t mean for this to become a mommy blog, I just feel…
Read31 more in the archive.
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