I bought this new rug for our family room and I love it. It came with this disclaimer slip which reminded me of a crucial strategy in business and life:
This company wants to combat returns and replacements — it’s expensive to return rugs, they’re awkward to ship. So they’ve taken the flaws in the rug, the “irregularities and variety of shades,” and reframed them as advantages: “unique beauty” and “natural.”
The lesson is simple: Figure out how to make any weakness, flaw, blind spot or disadvantage into an asset and nothing can stop you.