Another day at the L.A. Times. In case you didn’t know: the Tribune Company, its owner, is dying along with every other newspaper on the planet.

The thing that strikes me day after day — whether I’m at the L.A. Times, or talking with a studio friend, or sitting in a film class — is this: You can’t do the same thing over and over again and expect different results. The economy is no excuse — some media companies are doing okay right now.

New Media is hard, but it’s not as un-paved as people keep saying it is. There are ways of making money. There are ways of finding an audience. But they aren’t the same as the old ways.