Archive for the ‘Audience Development’ Category

Eye Tracking Reveals New YouTube Thumbnail Tricks
November 30, 2011

Mashable and EyeTrackShop did a study of several social media sites and buried in the data are two eye tracking studies on the YouTube homepage. There’s little debate that thumbnails are critical to a video’s performance and this study punctuates that (especially in terms of subscribers, who get your videos through their homepage). But the [...]

YouTube’s Secret New Related Videos Design
October 13, 2011

YouTube is occasionally showing users a new, re-designed related videos grid. You won’t see it at the end of every video (YT is probably just testing it), so here’s a peek. I’ve seen lots of eye-tracking studies on video sites and users BURN the frame where the video is, so end cards like this get [...]

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