Writing

An Outrageously Common YouTube Watch Time Misconception – The Real Definition

Watch Time is the most important metric that YouTube uses to promote and drive audience to a video. In a…

The Most Important Thing About Creating Content Or: The Secret to Great Content Strategy

Have you ever watched a show and thought this show is perfect for me? Maybe a movie? The last time this…

The CRAZIEST Magic Trick You’ll See All Day

Eye Tracking Reveals New YouTube Thumbnail Tricks

Mashable and EyeTrackShop did a study of several social media sites and buried in the data are two eye…

YouTube’s Secret New Related Videos Design

YouTube is occasionally showing users a new, re-designed related videos grid. You won’t see it at the end of…

“Brain Crack” Will Keep You From Being Creative

This week, I was at VidCon. The whole conference rearranged my mind, as it does every year — it’s a…

Could Justin Timberlake Bring Back MySpace?

This is neat — Harvey interviewed me about Justin Timberlake’s new investment in MySpace. The coolest part…

A Sports Site Setting the Standard for Scalable News

You may have heard that the EIC of Engadget left a little bit ago… And his new project is a collaboration…

Wired Wish List 2010

Snappy watch, right? You should see the write-up. I whipped up a few of my favorite new products this year…

Wired Wish List 2010

Snappy watch, right? You should see the write-up. I whipped up a few of my favorite new products this year…

Good Rule to Live By

Today, I got a text from a good old pal. I had sent him a check in the mail and before I sent it, I wrapped…

Predict a Hottie’s Digits

I’m on today’s Scam School with Brian Brushwood! If you really stalk me a lot, you’ll notice that this is…

Featured on LMU.edu!

My alma mater, Loyola Marmount University, featured some of my work in web video on their homepage! Check…

Audience Development for Revision3

I’m doing Audience Development for Revision3! Revision3 is a digital studio in San Francisco that creates…

Lesinski’s Favorite Movies of 2009 — Just in time for Oscars

Oscars tonight! What what! But c’mon, who really cares about best sound design? I don’t. You don’t. Probably…