Tag Archives: technology

NYT: Streaming Success Actually Relies on Theaters, Not Day-And-Date

Want to make a hit on streaming? Release it in theaters instead.

The New York Times just release this piece A Hollywood Twist: Streaming Success Runs Through Theaters. From the article:

Just a few years ago, media executives thought theatrical releases didn’t benefit their streaming services. Now, many of them think the opposite.

For much of the past decade, Hollywood executives striving to catch Netflix started believing that the only way to increase the subscriber numbers for their own streaming services was either by significantly narrowing the time between a film’s theatrical release and its appearance on streaming or by putting both out simultaneously. 

But the industry has now largely come to a very different conclusion: The key to making a movie a streaming success and attracting new subscribers is to first release it in theaters. 

Especially since the pandemic, this “user obsession” has driven tech-minded folks at streamers to demand that movies be released day-and-date on streaming services. “Consumer preferences” — that people should be able to watch anything whenever they want, wherever they way — dogmatically drove this agenda.

But beyond customers asking for it in surveys, there’s no evidence that this makes business sense or actually caters to the customer. The theatrical hype machine and word of mouth is part of wanting to watch something in the first place. I wrote about this in 2017 when Disney first hinted at day-and-date. No amount of streaming marketing can buy theatrical’s inherent offering: placing a movie into thousands of multiplexes across America. It’s like instantly scaling an experiential event into 5000 cities. Why pass that up?

Now imagine you’re Disney or Universal and you actually rely not just on streaming (like the example in this article, Amazon’s original “Red One”) but need to be able to sell derivative merch, products, games and parks tickets for years into the future. You need a red carpet and a theatrical release to launch the multi-year momentum required for that kind of lasting IP.

How Paranormal Activity Started a New Category in Horror

I recently resurrected an old presentation I gave at Twitch and shared a new version with students in Justin Winter‘s AI Producing class at LMU. This post is a recap!

15 years ago, Paranormal Activity was released, just in time for Halloween in 2009. It was a viral phenomenon and the highest grossing horror movie of the year. The momentum was so powerful that Paranormal 2 and 3 became the highest grossing horror films in 2010 and 2011. 

This was an industry-shifting movie for many reasons (the beginning of Blumhouse’s low-budget model and the marketing campaign1 among them), but I want to focus on one unexpected upshot you won’t see unless you dig into the data like I have: Paranormal Activity met very unique conditions in the market which caused a new genre to emerge. It’s a case study in how niche content can go mainstream…and how sometimes, it doesn’t. 

PA was originally made for just $15,000 as a “found footage” horror movie. The premise is that we’re viewing “real” home video footage of an event that has been edited together after the fact. This masterful style gives the film creative license to have all the warts and imperfections which come with something user-generated. The low budget made it outrageously profitable. PA appeared in film festivals in 2007. It was scooped up by Paramount for only $350,000, who invested another $200,000 and widely released it in 2009, earning $601M (a phenomenal 1000x ROI for Paramount). 

Highest Grossing Horror Films by Year: 2009-2011

That’s all great for the individual franchise. But it’s even better for the film community because it kickstarted a new genre. Right after after PA comes out (2007 in festivals, 2009 wide release), independent filmmakers and major studios began creating hundreds of new found-footage horror movies. Have a look at this data I pulled from IMDb, charting the number of found footage horror movies since the 70s: 

Number of Found Footage Horror Movies Released per Year

As you can see, >80% of all found footage horror was made after PA. Why? Because PA helped people clearly see the template for this content: do away with high-cost talent, lighting, music, production value – don’t even invest in visual effects and gore. It conveyed a formula for the genre which others copied. 

You’re probably already getting ahead of me though… why am I giving all this credit to Paranormal Activity? There’s one more bump on this graph. 

Indeed, 10 years prior, The Blair Witch Project debuted. But only a handful of found footage movies come out after this disruptive original indie. So Paranormal Activity inspired countless imitators and a whole new genre while Blair Witch does not. Why? 

Oddly, popularity has nothing to do with it. Nor do economics. It’s smart to expect those drivers: popularity drives the zeitgeist which drives filmmaker inspiration. And economics compel producers and studios to invest in new genres. But in reality, Blair Witch was more popular and economically successful than PA. Nominally, Blair Witch made $604M in the box office, which is a little more than PA. And if we adjust for inflation, Blair Witch made $1.3B by today’s standards. So it’s unlikely that economics or viewership made the difference. 

At two different times, very similar movies are released, both to very large audiences, both extremely profitable. But the second one has a knock-on effect of inspiring copies and the other does not. When I give this lecture IRL, we stop here and mine for different theories from the class (and I’d be curious to hear yours too!). There is no right answer. However, my hypothesis is that one macro theme captures many of the drivers: technology lowered the barrier of entry for this type of filmmaking. 

In the 10 years between 1999 and 2009 there were multiple technological developments in entertainment which make copy cats of PA far more viable. DV cameras spread with the Panasonic DVX100 and Canon XL2 introducing a “prosumer” category (and eventually DSLRs like the Canon 5D). Non-linear and prosumer editing software like Final Cut Pro gains rapid market share and becomes available to consumers at a lower price point (accelerated with piracy as distribution) plus iMovie is bundled with Macs in 1999. HD video becomes widely adopted which doubles the resolution of a home movie. Online distribution and promotion become possible through YouTube and crowdfunding platforms. I’d even argue that software and websites for staffing/coordination hit more of a stride around 2009 (craigslist, Celtx, MySpace). Even the more qualitative cultural changes (like normalization of UGC and shaky cameras) are dependent on these technologies’ proliferation. 

Imagine trying to make Blair Witch before all of this. Editing a movie required a special combination of Avid software and hardware rented from a post house on a per-hour basis (the creator of Blair Witch had access to these computers through his day job). The Blair Witch filmmakers found their cast through an ad in a physically printed magazine. Even in its simple, “home movie” form, Blair Witch was intimidating to replicate. 

Paranormal Activity’s impact isn’t just a story of creative inspiration; it’s an example of how technological accessibility plays a parallel role in trendsetting. In the years between The Blair Witch Project and Paranormal Activity, it took dozens of technologies across the filmmaking supply chain to unlock a new genre. As we consider AI’s potential in entertainment, I like to consider possibilities like this one. AI is poised to do for fringe content what DV cameras and non-linear editing did for found-footage. Yes we’ll lose some jobs but in those particular areas (VFX, stock footage), barriers to entry will come down and enable new talent. I predict we’ll see many more new genres proliferate, inspired by innovative boundary-pushers with the right timing. Just as we saw with found footage, by reducing production costs and creative limitations, AI will enable niche formats tailored to diverse audiences.

Thanks to Scott Brooks and Ryan Latchmansingh for reading drafts of this!

  1. The guerrilla marketing campaign for Paranormal Activity could be its own case study. In trailers and on social media, ads asked fans to “demand” online that the movie come to their local theater. Then, as the movie spread to more screens, the ads showed off the number of new screens and proclaimed “you demanded it!” Trailers even utilized night vision footage of folks’ shocked reactions in theaters. Most likely, distributors had to commit to rolling out the movie nationwide months in advance because of the complexity of P&A– so the social proof of “you demanded it” was as much a hoax as the footage in the movie.  ↩︎

The Best Live Streaming App for Private Events and Social Distancing Broadcasts

As you can see, this was one hot ticket!

This January, when I had my daughter baptized, I couldn’t invite any friends or family because of the pandemic. I still wanted to invite folks to see the ceremony and join with prayers remotely. This seems like a really common circumstance in 2020 and 2021 but I struggled to find an app that solved this simple problem. All I needed was:

  • An easy-to-access live stream — I couldn’t put older relatives through software downloads and didn’t want to sack folks with social media account sign-up hoops. I just wanted a link they could go visit on any device.
  • Free or inexpensive — being a very small audience, I couldn’t justify a large cost (although after hunting for solutions for hours, I got pretty close to paying whatever it would take)
  • Mobile-friendly — honestly, my iPhone 12 is probably the best all-around camera I own so the software had to be a mobile-friendly app
  • Private — I don’t want to share this stream widely — it’s basically an invite-only, private virtual ceremony I want to email to only family and friends

I went to all the usual suspects but none came even close to fitting the bill:

  • CONFERENCING SOLUTIONSZoom, BlueJeans and Google Meet are kind of the first thing you think of during these social distancing times but all of them are really optimized for two-way communication and I didn’t want folks talking amongst themselves or to require people to download special software.
  • CREATOR PLATFORMSTwitch and YouTube are known for quality live streaming but because they cater to creators, they didn’t work. YouTube doesn’t allow mobile live streaming unless you have thousands of subscribers. Twitch wants you to reach an audience so their interface makes you share the broadcast into a channel — last thing I need are gamer trolls watching my baby’s baptism.
  • SOCIAL SITES – I tried Instagram, Facebook, Periscope and Twitter but all of them required you to broadcast to a select “group” for a private stream. It’s all part of their growth hacking obsession and switching cost manipulations: they want you to invite friends to make an account or continually prove the value of their network effect to folks who are already signed up.

The winning solution

I was shocked at the ultimate perfect solution: IBM Watson Media Live Streaming. I love it! I haven’t thought of IBM as a go-to problem-solving purveyor in years. You may as well tell me that the best solution is a product from Texas Instruments.

I believe the product is meant primarily for corporate live streaming but that pretty much made it an even better lock for private, secure, reliable streaming. That also means it’s probably outrageously expensive — but that’s okay for you and me and our one-off private events because they have a free 30-day trial!

IBM bought Ustream years ago and this mobile app and desktop interface is the result of that acquisition. Here’s what you get:

  • Private place to stream — generate your own private link where the stream will live, in advance, and you can even password-protect it
  • Seamless mobile app — so I can take advantage of the great camera (and decent audio capture) on my iPhone
  • Customize interactivity — you can allow or remove comments and social sharing to your liking

One important downside: the free trial only lets you have 5 live viewers of your stream. But this should be plenty for a small event where grandmas and grandpas are probably sharing devices from home anyway. You can also publish the video when it’s through which allows unlimited viewing afterward, on-demand. If 5 viewers is still too restrictive, their full account is $100/month.

Other solutions that came close

I’m sure there are others out there Googling and researching desperately as I was. If IBM isn’t the right fit, here’s what else I considered:

  • Livestream — Livestream.com was purchased by Vimeo and actually, many churches use their service because it’s so great for this use case. For whatever reason, Vimeo has bundled this in with their highest-tier $75/month account, which I came close to plunking down for, even with my small event.
  • Microsoft Stream – From what I understand, this is included free in business Office accounts, which nearly every professional has. I, unfortunately, have a “home” subscription so it wouldn’t work for me — even though that’s nearly the same cost as the business version. Microsoft should seriously reconsider this policy because it would be a nice add-value for families.

How To Pick a Baby Monitor & Why Closed Circuit is Better Than a Wifi Security Camera

Boy, I’m really into the parenting stuff lately! Didn’t mean for this to become a mommy blog, I just feel like even if these breadcrumbs help one friend, it’ll be priceless. Hope they do!  

Here’s an email I sent to a friend who was (like I clearly did) over-thinking which baby monitor to purchase. Many pros and cons to consider but here’s my thinking on it:

I’m told you’re in search of the perfect baby monitor. We have the Wirecutter pick, which is the very popular Eufy Spaceview. It’s been pretty good but it has three main drawbacks — I think all of them stem from the fact that this (and maybe all) video baby monitors are forms of security cameras that are slightly repackaged as baby devices:

  • It’s a little loud when you pan/tilt and makes a “click” when the nightvision engages — it very rarely disrupts the baby but sometimes
  • It has this boneheaded LED on the front that for weeks was blasting straight into the baby’s eyes without us noticing it (easily remedied with some opaque paper and tape)
  • It needs a special mount to work with a crib because the camera can’t point itself “down” enough — hard to describe. We jury-rigged it without buying the special mount (see pic attached) and it’s working fine. 

All that said, it’s been pretty solid. I’m nit picking. 

The overall thing I struggled with was… why don’t we just use something like a Eufy or Nest cam? Who needs a specialized babymonitor? There are four things I realized, stemming from the fact that most other options work via wifi/app:

  • INTERNET – When wifi isn’t working, your baby monitor isn’t. Not a regular occurrence but occasional at home and who knows when you’re asleep. Further, when traveling, setting those things up on hotel wifi can be difficult, you’ll have to lug around a base station with it, connections reset, etc.
  • SOUND – You need to be able to let the camera’s AUDIO run in the background… that’s the key. And if your baby monitor app is running in the background or your phone locks, you won’t be able to hear into the baby’s room in realtime which is key, especially at night. To be clear, your nighttime routine is something like: 1) hear baby having a problem 2) check on baby through camera to see if this is a get-out-of-bed type problem.
  • SCREENS – Here’s another problem with using an app in the background: if you’re playing with your phone (lots of that when baby is sleeping) you can’t keep your other eye on the monitor unless you’re constantly switching between apps.
  • SECURITY – And finally, a little part of me thinks that some day a creep could hack into something wifi-enabled and watch my baby. Extremely unlikely but with a closed-circuit, at least I never need to give it a second thought.

That’s my treatise on baby monitors. The short version is I ruled out the wifi options and we’re happy with the Eufy one! Hope that helps. 

UPDATE JUNE 2021: I’m still happily using the Eufy Spaceview even as our little one is now a toddler. We just got back from another couple-day trip and it’s a tremendous time-saver to use that product over the wifi/app equivalent — you have a million things to setup in a hotel room, it’s nice for one to just work. Meantime, I’ve also began using the Arlo Pro 2 cameras around my home for security purposes. Because they’re so easy to move around, I have a mount in our child’s room where I plunk one of the cameras sometimes as a backup or when she’s home with a babysitter. The Eufy is still our “worker” though!

Here’s the picture I attached showing my setup without buying the special Eufy attachment. I basically drilled the mount directly into a nearby dresser:

5 Unexpected Things Every New Dad Needs – Expecting Father’s Baby Gift Ideas

If you (or someone you know) is expecting a newborn I can already predict that their baby registry is packed to the gills with ironic onsies found on Instagram and useless organic baby bath salts. What’s NOT on the registry are these five things. And these five things are the dad gifts that will actually be useful to your expecting father friend.

These items are weird. In fact, if you put them on your baby registry, your relatives will be perplexed. And yet I’ve found them absolutely indispensable after 6 weeks taking caring for a newborn baby. These 5 purchases were essential to my newly-“dadded” man-brain and they were absolutely overlooked by Blake Lively or whatever blogger’s top ten gifts for dad list, so that’s why I’m sharing them here.

1. 50X Blue Surgical Huck Towels

By far and away the most useful thing in our entire household for 6 weeks straight has been all 50 of these simple reusable surgical huck towels. What the hell are surgical huck towels? They’re basically just uber cheap towels the use in the ER. This may seem straightforward so stay with me for a few paragraphs…

The idea of using a towel completely changes when you have 50 of them. When you just depend on the dozen or so “burp towels” you might get in a few gift baskets, you’ll subliminally limit your usage to just the dozen. When you feel like you have infinite towels, you will finally. be. FREE.

And you are going to need infinite towels. Towels for messes. Towels to protect areas from messes. Towels to cover up areas already covered in messes.

Basically, every time you do something with a newborn, you should start first by laying down a towel to contain whatever hazmat they might inflict on your world. When you have 50 of them, you’ll keep them in every basket, cabinet and drawer within arms reach of baby activity. Use them like paper towels, only they’re washable, soft and reusable.

2. Mini “Button Lamp” LED Lights

You will be amazed as how critical light management is. Even the slimmest shaft of light from the crack of a doorway will startle awake the little one you just spent hours shushing to sleep. So, your job as a dad is to create very simple and non-disruptive lights for essential tasks that take place late at night.

Your old man used motion-activated night lights. The best new solution are these simple mountable LEDs with a basic switch. LEDs are so low-power that they don’t need a wall socket so you can affix them anywhere — both discreet and right where you need it.

These are surprisingly bright for a single-bulb running on a hearing aid battery. You’ll want to stick it in a hidden-away spot both for aesthetics and because it’ll help your light “bounce” more softly into the right position.

These are both your “oh shit” lights and your crucial partners during regular nighttime chores. Here are the essential places we plunked them:

  • In the master bathroom so you can sneak in to pee without lighting up the whole room
  • Right next to the crib for emergency spit-ups
  • Above either side of the bed so that we can feed her at night without waking her too much
  • Behind the changing table because sometimes you can’t quite see if things down there are clean
  • Above the kitchen sink because you’ll be washing bottles, pumps and pacifiers at all hours

3. Temporary blackout shades

For like $5 each, you can buy the most impervious blackout shades available and then just toss them when you’re done. These are temporary disposable ones that stick anywhere with paint-friendly masking-tape-like stick.

Like I mentioned above — you need to prevent even that slender strip of streetlight from peeking between your mini-blinds and the window sill… and on to your newborn’s face.

The master bedroom’s baja chic window treatment is not going to cut it for the next few weeks while baby co-sleeps. Dad’s going to have to buck up for this temporary fix in a few rooms. Just layer them over the terrible light leaks. It’s a little ghetto but you’ll only need it till she sleeps in a more permanent place.

4. Hatch devices — more importantly, their app

My wife and I got on the Hatch train much too late for their epic smart scale to come in handy… I remember thinking, who the hell would want to weigh their baby so frequently? Well, new parents quickly learn how crucial the newborn’s weight can be to their happiness and sound sleep.

You can do two things with a baby’s weight: 1) get a sense of generally how long they can go between feeds because a heavier baby sleeps longer (in other words: estimate how long you can sleep without interruption) and 2) find out how much they’ve actually eaten on a given breastfeeding session (by weighing them before and after).

Another key: The Hatch App

Even if you’re not using the Hatch tech (we also like their sleep light) everyone can benefit from using the Hatch app — and it’s free. You can track everything from diaper usage, weigh-ins at the doctor’s office, nap times and feeding durations. What gets measured gets managed! And you’ll like managing your baby’s stats for two main reasons:

  1. COMMUNICATION – You, your partner and (God willing) some other helper/relative will all be caring for this baby. It helps enormously with communication if all parties know when the most recent diaper change happened or how long the last nap was. For instance, late at night, if one partner skips a diaper change, when then next partner wakes, they can just see on the dashboard what happened rather than waking their snoozing friend.
  2. ANALYSIS – Maybe, just maybe… you can begin to read the tea leaves of the child’s schedule, detect patterns and better diagnose the troubles that ail them and cause all the fuss and crying. Good luck with this one but sometimes we’ve had epiphanies looking at the “Schedule” tab. If anything, it will help you estimate the number of diapers to order on Amazon.

5. IKEA smart lighting with Alexa

Okay, I’m back on the lighting thing! But this is less about maintaining the oh-so-important mood lighting in your home and more about being hands-free.

When you’re angrily hot-stepping across your home with a flailing baby in your arms, it’s a huge win if you can plop her on the changing table, grab a wipe in one hand, a diaper in the other and holler “Alexa, turn on the lamp!” If a stubborn child is growing drowsy in the perfect position in your arms, you can hands-free ask Alexa to turn on white noise to further lull her… or your favorite podcast to lull you!

I’ve found IKEA’s lights to be very buggy but cost-effective enough that you’ll convert nearly your whole home in a weekend. Once a new dad has an inexpensive Alexa device and a few bulbs installed in the nursery, the family is pretty much kitted-out with hands-free automation.

Still not inspired? – More Dad gift ideas

It should go without saying but please PASS on the ironic onesie or the plush corgi and if all else fails, buy your expecting dad one of these things:

So those are the top 5 gifts I give every dad now that I’ve had a newborn myself! People will buy a new father all the other crap he needs so I’ve skipped that important junk. These 5 things will come in true handy and are at my fingertips when a new colleague or friend has a little one coming.